INCREASED BRAND AWARENESS:
Almost everyone is on multiple social media platforms. This makes for a very lucrative marketing endeavor as Facebook, Twitter, Pinterest, Instagram etc host billions of users and your business can access billions of possible clients or new business - if used effectively.
If you are not marketing your product on social media your inbound traffic is limited to loyal customers as they are familiar with your brand and will search for similar keywords. However, the network system on social media is much more complex. Every loyal customer is essentially advertising your company to other potential customers. Every post, story, blog you add to your social profile is another gateway for new customers. Also, different generations use different platforms. Advertising on multiple platforms helps increase the traffic.
Marketing can be a costly investment. It also is a worthwhile investment if done correctly. Social Media is a relatively low cost form of marketing that can be quite effective.
Real time feedback from customers regarding your product or service will increase your credibility, and brand awareness. You will gain more publicity simply from showcasing what you offer.
When you are seen interacting with your customers via posts or reply’s to comments, it increases your brand credibility and demonstrates that your care about your customers satisfaction. Referrals are still one of the best ways to gain business and the real time capabilities of social media assist with loyal customers.
Social media allows you to gain valuable insights into your ideal customers habits, requirements, interests and needs.